“Fashion Star” will be on TV listings no longer, with NBC entertainment president Bob Greenblatt’s confirmation of its cancellation on July 27 during the summer TCA press tour. A third season will not be coming for the short-lived show.
The series followed hopeful designers in a competition to have their apparel sold to well-known stores. After a limited time to produce their pieces, and a show on the runway, buyers would bid on clothing if interested. At least one contestant would be eliminated each week. Fashion designer Jessica Simpson mentored these competitors, alongside Nicole Richie and John Varvatos.
In its second season, numerous alterations were made as an attempt to boost the series’ popularity. The nighttime show was moved from its original Tuesday time slot to Friday. Louise Roe took over as host, replacing Elle Macpherson, who continued her career on the show as executive producer. Express joined Macy’s and Saks on the panel of buyers, replacing H&M.
In addition to these changes, competing fashion designers were placed into teams to work more directly with mentors.
Revamping “Fashion Star” proved unsuccessful. The reality show received a mere 2.5 million ratings — averaging at 0.5 for viewers aged 18-49 — for its finale on May 10.
However, the executive producers of the series, James Deutch and E.J. Johnston, are not giving up on creating a show for fashionistas. Their next project in reality TV is on the way, with the help of “Mad Men” costume designer, Janie Bryant.
Simpson, Richie, and Varvatos will all be continuing on with their own successful clothing brands.