UNIVERSAL CITY, Calif. – June 13, 2011 – NBC announced today that musician, entertainer and fashion designer Jessica Simpson will serve as a celebrity mentor on “Fashion Star,” the new reality competition series that will search for the next big brand in fashion with host Elle Macpherson, world-famous super-model icon, actress and businesswoman.
The announcement was made today by Paul Telegdy, Executive Vice President, Alternative Programming, NBC and Universal Media Studios.
“NBC is delighted to work with singer, designer, actress and pop culture icon Jessica Simpson,” said Telegdy. “With an almost billion dollar lifestyle brand under her belt she is sure to be an excellent mentor to our up-and-coming designers.”
The series will give 14 unknown designers the chance to win a multi-million dollar contract to launch their lines in three of America’s largest retailers. Each week, the show will kick off with an exhilarating fashion show unlike anything seen before featuring musical performances, dancers, and models in front of a live studio audience. Every fashion show will be built around a weekly challenge that is designed to further develop and expand the designer’s brand.
Buyers from each of the retailers will serve as the judges, making on-the-spot decisions as they bid against each other, dipping into their own wallets to purchase the work of these up-and-coming designers each week. These items will shape the future of their respective stores and create the next big trends for consumers. At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week. What viewers see on TV that night will be on the streets and in stores the very next day. With just a single trip down the runway, “Fashion Star” will change the lives and fortunes of these aspiring designers forever.
The show is hosted and executive-produced by one of the world’s most famous fashion icons, Macpherson. She best embodies the role of what it means to be a smart, savvy and creative business woman as she is also the founder of a series of internationally successful, U.K.-based business ventures including Elle Macpherson Intimates, a lingerie line celebrating its 20th year, and “The Body”, a line of skin-care products. The Australian-born Macpherson became one of the world’s top fashion models and was named as one of People magazine’s “Most Beautiful People.”