Marc Jacobs Beauty Releases New Mascara Campaign Starring Kaia Gerber!

Marc Beauty recently released a campaign for their new mascara, Velvet Noir. The beauty brand recruited model (and Cindy Crawford‘s daughter) Kaia Gerber to be the face of the ad campaign.

Marc Beauty’s Velvet Noir mascara is a “major volume mascara” according to the official press release. The tagline used on social media for the ad is “Major Model, Major Mascara.” Check out a couple of the images below!

Marc Beauty Kaia Gerber

Image from PR Newswire


Marc Beauty Kaia Gerber

Image from PR Newswire


Marc Beauty Kaia Gerber Billboard in LA

Image from Instagram/MarcBeauty


Marc Beauty will release the full ad campaign in the March issue of Vogue, and the mascara is available for purchase at Sephora or



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Kari Highman is a Beauty and Fashion Blogger at Feeling the Vibe Magazine. Otterbein Alum (2017) – English & Psychology. Always learning & creating. Avid fan of mid 2000’s TV & pop music. Comments or tips, email

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